Full-stack growth + UX. I tighten flows, clarify story, and wire analytics so we can measure what matters and ship faster.
I didn’t inherit stability. I built it. Homeless at 23, I learned to create order inside chaos—skills I now use to build products, growth loops, and teams.
“Resilience builds strategy. Strategy builds momentum.”
From laying fiber in neighborhoods to co-founding a tool-sharing startup, I move fast from zero-to-one, then systematize one-to-ten.
I pair narrative with telemetry—clean UX, clear value props, and dashboards that tell the truth. Less ceremony, more signal.
The Toolbox Content Hub is the SEO and content distribution arm of the Toolbox ecosystem — built to house blogs, knowledge base articles, and videos that attract, educate, and convert our DIY audience.
View projectA dynamic personal portfolio built to showcase everything I’ve done—projects, skills, services provide , and my story—in one elegant, interconnected platform.
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Acquired and transformed a stagnant car advice blog into a revenue-optimized platform generating 6x affiliate income without growing traffic.
View projectToolbox is a peer-to-peer tool and equipment rental app that connects borrowers and lenders in local communities, making tool rentals easy, fast, and affordable.
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Spun out of Outpost Plus, SYOISP became the top-of-funnel marketing engine educating and guiding aspiring ISPs through content, community, and conversion-led tools.
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Marketing Contractor leading end-to-end demand generation, CRM, content, and webinar strategies for Outpost Plus.
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A small budget pilot project where background extras become the story’s stars. I led casting, crew coordination, budgeting, sound, and editing to bring the vision to life.
View projectBootstrapped digital agency helping local businesses drive real-world traffic through smart online campaigns.
View projectSpark Fiber was a hyper-local internet service provider startup on a mission to bring high-speed gigabit fiber internet to overlooked neighborhoods in Flint, Michigan, transforming them into thriving innovation hubs.
View project| Dates | Title | Role | Link |
|---|---|---|---|
| 05/14/2025 - Present | Toolbox Content Hub | An SEO-Optimized, Brand-Aligned Content Engine for Toolbox | View |
| 03/2025 - Present | JustinArcher.pro | A living portfolio that lets my work speak for itself. | View |
| 12/2024 - Present | Gmund Cars | Turning Underperforming Website Into Scalable Revenue | View |
| 05/2021 - Present | Toolbox | Peer-to-Peer Tool Sharing Platform | View |
| 07/2022 - 07/2024 | Start Your Own ISP | A content-driven marketing engine that generated $1M+ in sales pipeline for Outpost Plus | View |
| 07/2022 - 07/2023 | Outpost Plus | Scaling a Niche Fiber ISP Consulting Agency | View |
| 08/2022 - 02/2023 | Extras | A TV pilot where extras take center stage. | View |
| 03/2016 - 03/2020 | Virtual You | Boutique Digital Agency for Local Brick-and-Mortar Growth | View |
| 09/2015 - 03/2019 | Spark Fiber | High-Speed Fiber Internet for Underserved Neighborhoods – Get Lit! | View |